At the e4m NEONS OOH Conference, Numazar D Mehta, Chairman & MD, Selvel One, delivered a Special Address on ‘State of OOH industry in the current environment’

exchange4media Staff Mar 12, 2020 5:21 PM

Mehta will be shedding light on the problems the OOH fraternity faces and the possible solutions for the same

exchange4media Staff Feb 24, 2020 1:24 PM

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan Sep 6, 2018 8:56 AM

Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found that one of the major topics of discussion is lead in digital

Aarti Pahwa Mar 1, 2018 8:53 AM

Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new talent and tech upgrades are necessary for having a growth-oriented future

Aarti Pahwa Feb 22, 2018 8:57 AM

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencies and advertisers more disciplined

Abhinn Shreshtha Aug 22, 2017 8:32 AM

Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board

exchange4media Staff Dec 2, 2016 11:08 AM

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Abhinn Shreshtha Apr 18, 2016 7:52 AM

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinna Shreshtha Dec 1, 2015 12:28 PM

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinn Shreshtha Dec 1, 2015 8:15 AM

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts

Abhinn Shreshtha Oct 28, 2015 8:15 AM

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha May 19, 2015 8:37 AM

The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an audience measurement

Abhinn Shreshtha Apr 7, 2015 8:54 AM

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed

Abhinn Shreshtha Mar 4, 2015 8:33 AM

Uncertainty prevails in the OOH advertising sector as spends fluctuate; industry feels a correction is due

Priyanka Nair and Rahul Dubey Mar 12, 2012 11:14 AM