search-marketing
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Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Sep 29, 2018 9:55 AM

Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India?blur=25

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

exchange4media Staff Jan 11, 2017 12:29 PM

Guest Article: Growing importance of Online Press Releases?blur=25

A recent report shows that online press releases can be a powerful tool for search marketing as they allow a brand to leverage relevant and to the point content which they would have to create for other uses anyway. Puretech’s Prashant Deorah writes about what works best.

Prashant Deorah Jun 3, 2011 8:35 AM

Guest Article:  Short-cuts don’t pay off in the long run in SEO?blur=25

Prashant Deorah, MD, Puretech Internet, shares his views on the perils of Black Hat search engine optimisation practices, and lists practices which can hurt websites’ rankings if found.

Prashant Deorah May 26, 2011 8:29 AM

For Yebhi.com, customer service is the best marketing?blur=25

While the online retailer is investing in SEM and banner ads, Manmohan Agarwal, Co-Founder of Yebhi.com, insists that the best results come from word of mouth of happy buyers.

Gopal Sathe May 23, 2011 8:20 AM

Komli partners with Efficient Frontier for search ads?blur=25

Komli Media and US-based Efficient Frontier have entered into an exclusive search marketing partnership for India, strengthening the ad networks’ offerings as part of a larger play for integrated online marketing.

exchange4media Staff May 5, 2011 9:48 AM

Ignitee Digital bags Search activity for Pest Control of India?blur=25

Ignitee Digital Solutions has won the search engine marketing activity for Pest Control of India. The SEM campaign is starting in April 2011.

exchange4media Staff Apr 15, 2011 8:16 AM

Top three tips for SEO every brand must follow?blur=25

The better the results from organic search, the less you need to spend online in other mediums. So, what are the most important things to keep in mind?

Gopal Sathe Apr 13, 2011 8:46 AM