Apurva Purohit

Purohit, President, Jagran Prakashan, launched her new book 'Lady You’re the Boss' at an exclusive gathering attended by Madhukar Kamath, Shashi Sinha and Saugata Gupta, among others

Eularie Saldanha Sep 27, 2019 9:09 AM

Saugata Bagchi joins Quasar as Regional Head, West & South

Prior to joining Quasar, Bagchi headed the Mumbai and Bangalore offices at Tribal Worldwide, India. Bagchi will report to Gaurav Nabh, Business Head, Quasar and will be based out of Mumbai

exchange4media Staff Jun 4, 2014 8:13 AM

Tribal DDB, Rapp beef up South and West ops

Saugata Bagchi and Bijoe George will take on additional roles at Tribal DDB and Rapp India, respectively

exchange4media Staff Jan 30, 2013 12:14 AM

Big Bazaar taps social to promote latest campaign

Executed by Tribal DDB India, this is the first time Big Bazaar has used social media in its communication plan

Priyanka Nair Jan 8, 2013 7:51 PM

Augmented Reality: Ad gimmickry or mktg technology

Marketers in India are experimenting with AR to communicate with audiences but is the power of this technology overhyped or underestimated?

Twishy Nov 20, 2012 8:45 PM

Windows 8 campaign is youthful but not charming

Industry experts find the India TVC a little confusing and say it needs a couple of views before the message comes across

Twishy Oct 31, 2012 8:49 PM

Passion meets Intel in new campaign

This is the first ever campaign from Intel with primary focus on the Indian audiences and highlights the importance of technology

Twishy Oct 20, 2012 9:44 PM

Saugata Bagchi back in Tribal DDB India’s fold

Saugata Bagchi has rejoined Tribal DDB India as Vice President and will be managing the agency’s Mumbai office. This is Bagchi’s second stint with the agency.

exchange4media Staff Oct 5, 2011 8:47 AM

Digitas India appoints Saugata Bagchi as Mumbai Head

Kanika Mathur, President of Digitas India, a leading global digital marketing agency, has tapped Saugata Bagchi as the agency’s new Vice President, who will be heading the Mumbai office in India.

exchange4media Staff Jul 13, 2011 10:20 AM

Tribal DDB enables Mobile Roadie Hunt for Idea

For the third year running, Tribal DDB has enabled the Mobile Roadie Hunt with Idea Cellular, an interactive mobile platform that aims to bring the spirit of the TV show with the interactivity of the web.

exchange4media Staff Mar 11, 2011 8:36 AM