sanjay-nazerali
Media plans are fake approximations of a person's life: Sanjay Nazerali, Chief Strategy Officer, Carat Global?blur=25

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conversation with him during his recent visit to India

Abhinn Shreshtha Apr 11, 2017 7:54 AM

Gut is more powerful than data: Sanjay Nazerali, Chief Strategy Officer, Carat?blur=25

At Goafest 2017, Nazerali spoke about the need for media agencies to change their perspectives on the key factors that underpin success in the industry

exchange4media Staff Apr 8, 2017 8:14 AM

Indian ad market to grow at 11% in 2015, 12% in 2016: Carat AdEx Forecast?blur=25

Global advertising spend forecasts for 2015 have been revised down from the +4.6% previously forecast in Carat's Advertising Spend report in March 2015 to +4.0% following significant changes to regional advertising forecasts in Central and Eastern Europe and Asia Pacific, due to dampened expectations in major markets Russia and China

exchange4media Staff Sep 22, 2015 12:22 PM