samsika-consulting

Sebamed vs HUL: Comparative advertising done right?

sebamed?blur=25

Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM

Why are brands opting for live streaming? 

Live streaming- next big thing for marketers?blur=25

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

We've changed the way people move around in cities. Ashwin Dias, GM, Uber India

We've changed the way people move around in cities. Ashwin Dias, GM, Uber India?blur=25

Cab service provider Uber finally launches India brand campaign that shows daily life of its drivers and passengers

Sarmistha Neogy Oct 4, 2016 8:13 AM

Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit?

Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit??blur=25

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

Sarmistha Neogy Aug 30, 2016 8:07 AM