rtb
VivekMadhukar

Before his appointment at RailYatri, Madhukar founded ProsperX.com, a marketplace for financial products

exchange4media Staff Aug 20, 2019 3:50 PM

MEA

The dashboard is an initiative to provide quick insights into various citizen-centric services like visas, pilgrims, OCI cards and MEA posts at one glance

exchange4media Staff Aug 20, 2019 2:28 PM

The World Cup fever kicks-off with “Heartbeats for Hockey” a movement that attempts to get India behind hockey through music, entertainment, fashion, sport and panel discussions

exchange4media Staff Jul 31, 2018 4:54 PM

The computer version backed engine aims to improve product recommendations for e-commerce portals and user by up to 41%

exchange4media Staff Sep 28, 2017 7:51 AM

The company's expansion into India comes close on the heels of a record-breaking 2016

exchange4media Staff Sep 7, 2017 1:16 PM

Staring at possible $750 million loss, Google brings in third party help

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

Abhinna Shreshtha Apr 4, 2017 9:09 AM

Andbeyond.media launches on-demand native ad marketplace

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

exchange4media Staff Mar 19, 2015 1:47 PM

Guest Column: 5 PR trend predictions for 2015

No plan should be deployed without taking into account some crucial changes that are taking place in the social media and technology space, says Nitin Mantri, CEO, Avian Media

Nitin Mantri Mar 7, 2015 9:31 AM

Guest Column: Top five market trends that will shape 2015: Anita Nayyar

The year will witness real action in terms of integrated marketing and programmatic; mobile will rule as marketers will optimise content; personalisation to be their new mantra. Anita Nayyar, CEO, Havas Media Group (India and South Asia) on emerging trends the market will witness this year

Anita Nayyar Jan 30, 2015 9:51 AM

Guest Column: Top five market trends that will shape 2015: Anita Nayyar

The year will witness real action in terms of integrated marketing and programmatic; mobile will rule as marketers will optimise content; personalisation to be their new mantra. Anita Nayyar, CEO, Havas Media Group (India and South Asia) on emerging trends the market will witness this year

Anita Nayyar Jan 30, 2015 8:58 AM

Appification of localised content will rise in 12-18 months : Narayan Murthy Ivaturi

Publishers who did not port their offline content to digital will leapfrog on the online medium and their content will directly come to mobile to reach out to a larger audience says Narayan Murthy Ivaturi, Director, Global Sales & Strategy, Vserv.mobi

Sonam Gulati Jun 6, 2014 8:26 AM

Heartbleed bug, internet's most alarming security threat ever

A catastrophic vulnerability known as Heartbleed has potentially exposed millions of websites, including popular social networks, to data theft, say researchers

Abhinna Shreshtha Apr 14, 2014 7:51 AM

Vserv.mobi launches RTB on its mobile ad exchange

Advertisers will gain unparalleled reach across 150,000+ apps &sites and developers will benefit from lift in global monetisation

exchange4media Staff Apr 10, 2014 3:30 PM

India News banks on regional channels

Regional channels are more profitable and the economy of scale is helpful for a group entity to be viable in the long run, says Kartikeya Sharma

Shree Lahiri May 23, 2012 9:16 PM

Regional broadcasters to meet MIB under ARTBI

A panel of newly formed industry body ARTBI is going to meet MIB officials next week to discuss various concerned issues.

Nitin Pandey Mar 7, 2011 7:46 AM

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