Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume

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In his prior role, he was the Chief Operating Officer – Chocolate, Coffee & Confectionery Cluster at ITC Foods

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The ‘Candyman Sourzzz- Hila De Dimaag Ke Taar’ campaign has been conceptualised by FCB Ulka Bangalore

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