rmg
For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry
Imran Fazal May 28, 2026 8:08 AM
The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators
Imran Fazal May 15, 2026 8:46 AM
Legal experts say the missing refund safe harbour has left both consumers and companies exposed
Imran Fazal Apr 27, 2026 8:55 AM
With cash-driven gaming revenues drying up, the industry has pivoted sharply towards free-to-play formats monetised through advertising, brand partnerships and data-driven engagement models
Imran Fazal Apr 2, 2026 9:10 AM
With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door
Aryendra Khan Mar 25, 2026 9:41 AM
With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer
Anuja Jain Jan 31, 2026 8:11 AM
Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, rebuild signal frameworks & redesign yield strategies, share industry players
Anuja Jain Dec 24, 2025 8:42 AM
The app centres on creator-led watch-alongs, interactive fan engagement, and ad-supported revenue, with advertising set as a key near-term revenue driver
Sunidhi Vijay Dec 5, 2025 9:00 AM
Affidavit to Supreme Court links unregulated online gaming to fraud, money laundering, tax evasion and rising social harm
e4m Staff Nov 27, 2025 11:16 AM
Bengaluru-based gaming company completes major restructuring affecting over half its staff following new regulatory framework
e4m Staff Nov 10, 2025 10:04 AM
The ban has left nearly Rs 1,500 crore in expected RMG ad investments off the table, including Rs 150–200 crore that would typically have been spent during the festive window, say experts
Aditi Gupta Oct 29, 2025 9:01 AM
After peaking at Rs 92,500 crore in 2023, IPL’s overall value has fallen 5.9% YoY over two seasons; JioStar consolidation and RMG ad ban seen as reason for the plunge
e4m Staff Oct 15, 2025 9:39 AM
While it’s difficult for other categories to match that intensity, high-intent verticals like e-commerce and fintech are likely to absorb a significant share of the budget, say experts
Shantanu David Oct 10, 2025 9:10 AM
IT Minister Ashwini Vaishnaw has said that if the industry needs more time, the government will adopt a consultative approach
As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup
Aditi Gupta Sep 3, 2025 8:23 AM
IT Minister Ashwini Vaishnaw's promise to tweak Online Gaming Act brings much-needed clarity for creative agencies working with gaming brands amid regulatory confusion
e4m Staff Sep 2, 2025 12:02 PM
The Promotion and Regulation of Online Gaming Bill 2025 has erased crores in endorsement deals, shuttered ad campaigns, and triggered losses across cricket, Bollywood, influencers, and ad agencies
Aryendra Khan and Shalinee Mishra Sep 2, 2025 8:56 AM
The company may let go of roughly 300 of its 500 India staff in divisions like marketing, finance, operations, engineering and legal, according to media reports
The Online Gaming Bill 2025 hasn’t just silenced fantasy platforms—it’s shut down a decade-long ad engine powering agencies, production houses, and celebrity deals
Aryendra Khan Aug 29, 2025 8:59 AM
Industry heads say that while the absence of RMG will be felt, spending on Outdoor by sectors like Real Estate, FMCG, BFSI and Auto will cushion the impact
Chehneet Kaur Aug 28, 2025 8:56 AM
The company has said that it has stopped all ‘Gameplay’ and ‘Add Cash’ services across its Rummy platforms
e4m Staff Aug 26, 2025 12:21 PM
After real-money gaming prohibition in India, the platform anticipates development in Web3, advertisements, and virtual products in the US
e4m Staff Aug 22, 2025 4:31 PM
Industry experts say for most influencers RMG deals were not core to their income; creators also generate revenues through YouTube monetisation, subscriptions & brand collabs unrelated to betting
Shalinee Mishra Aug 22, 2025 9:17 AM
The plea in this regard was filed by several RMG operators such as Games24x7, Junglee Games, Head Digital Works, WinZO
e4m Staff Jun 3, 2025 12:32 PM
Deb’s last stint was with Wavemaker, and prior to that she was with Universal McCann, OMS and Hakuhudo Percept in key roles
exchange4media Staff Aug 20, 2020 8:56 AM