reverse-auctions

Bigger sample won’t fix TRPs: AAAI Chief Srinivasan Swamy flags rising costs, low gains

Srinivasan Swamy, RK Swamy, AAI?blur=25

Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry

Imran Fazal Apr 13, 2026 9:20 AM

‘No courage to undo it’: Srinivasan Swamy on why reverse auctions continue despite flaws

Srinivasan Swamy, reverse auctions, RK Swamy, Advertising Agencies Association of India, AAAI?blur=25

The AAAI Chief's remarks come amid growing scrutiny of PSUs, which industry insiders say continue to increasingly drive the adoption of reverse auctions during agency pitches

Imran Fazal Apr 11, 2026 8:37 AM