reputation-capital

From Attention to Affection: The Role of Narrative

Atul Raja?blur=25

Atul Raja, Brand Strategist and Global Marketing Consultant, positions narrative as the invisible force powering brand strength

Atul Raja May 5, 2026 4:03 PM

Communication is how narrative becomes observable

Sylvia Dutta?blur=25

Sylvia Dutta, Lead Corporate Communications & PR, Wow! Momo Foods, reflects on how narrative and communications capital quietly shape trust, credibility, and long-term value.

Sylvia Dutta Apr 29, 2026 11:41 AM

Powering leadership & reputation through the narrative capital

Pranalika Mahanta?blur=25

Pranalika Mahanta, Head of Marketing & Comms at AnitaB.org India, shares how narrative and communications capital are emerging as the strongest drivers of trust, leadership, and business value

Pranalika Mahanta Apr 28, 2026 10:58 AM

Organisations that invest in communications capital are demonstrably better businesses

Mitali Sarkar, bp?blur=25

Mitali Sarkar, Head of Communications, bp, explains why communications capital is one of the most undervalued assets in business and when it matters most

Mitali Sarkar Apr 27, 2026 5:54 PM

The differentiator is no longer volume, it is voice, specificity, and emotional resonance

Poonam Nikam?blur=25

Poonam Nikam, Head of Communications – India & SEA, Snap Inc., explains why narrative capital is the true currency of modern communication

Poonam Nikam Apr 27, 2026 5:41 PM

Burson launches AI-powered technology and consulting solution Reputation Capital

Reputation Capital?blur=25

This new offer fundamentally advances how reputation is measured, valued and managed, offering leading businesses a live view of this dynamic, multi-faceted asset

e4m Staff Jun 12, 2025 5:59 PM