Stratton, which is the group's fourth acquisition in India and fifth globally, will be rebranded as Sm(all) 

exchange4media Staff Jun 16, 2021 12:13 PM

Gozoop announces launch of operations in New York ?blur=25

After expanding its presence to the UAE in 2011 & Singapore in 2013, Gozoop opens its third international office in the USA

exchange4media Staff Apr 24, 2015 8:15 AM

Gozoop acquires social media agency Red Digital?blur=25

With this, Gozoop takes over Red Digital's ops. Gozoop plans to invest $2 million to expand its international presence in markets like the US, Australia and Qatar

exchange4media Staff Jul 31, 2013 8:53 AM

A day without Google! Can brands survive??blur=25

"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides to take a break for a day?

Priyanka Nair Jul 24, 2013 8:03 AM

Keep conversations healthy on social. Here's how...?blur=25

Brands need to listen, learn, be proactive and, above all, be honest to its social community members for healthy survival

Priyanka Nair Feb 26, 2013 3:20 AM

Red Digital to handle social for Collectabillia?blur=25

Red Digital to manage Facebook, Twitter, YouTube and Pinterest for the online sports celebrity commerce portal

exchange4media Staff Feb 1, 2013 6:26 PM

Mumbai Indians goes social to pay tribute to Sachin?blur=25

Following Tendulkar’s retirement, his IPL team Mumbai Indians launched a social campaign to ‘retire’ his jersey; it was executed by Red Digital

Priyanka Nair Jan 4, 2013 7:32 PM

Red Digital bags social media duties for Pepsico’s Mirinda?blur=25

Red Digital will build and execute social media strategies that will help PepsiCo’s Mirinda reach out to the audience on social media platforms

exchange4media Staff Feb 16, 2012 7:37 AM

Delhi Wizards comes on board World Series Hockey?blur=25

Wizcraft International has acquired the Delhi franchise of the World Series Hockey (WSH). The Delhi Wizards is the fourth team with a franchisee.

Sai Prasanna Nov 30, 2011 7:37 AM

Red Digital to manage social media duties for World Series Hockey?blur=25

Red Digital is currently engaging fans in viral activities such as trivia, games, polls, promos and contests to keep fans abreast on latest happening of the upcoming Hockey series.

exchange4media Staff Nov 23, 2011 7:55 AM

Guest Article:  Google+ brand pages Vs Facebook fan pages?blur=25

Yashraj Vakil, COO, Red Digital, does a quick comparison between Google+ brand pages and Facebook fan pages and lists the points where both score over the other…

Yashraj Vakil Nov 21, 2011 9:53 AM

Guest Article:  This Diwali, social media emerges as answer to ‘engage’?blur=25

Yashraj Vakil, COO, Red Digital, explains how retailers can score a bounty on festivals like Diwali with the integration of social media and mobile web.

Yashraj Vakil Oct 28, 2011 8:44 AM

Guest Article: Will Google Plus break the ice again??blur=25

Google+ has made it amply clear that its features are just the tip of the iceberg. The project is bigger than just social networking. Yashraj Vakil, COO, Red Digital, analyses Google+ and how it fares against Facebook...

Yashraj Vakil Jul 11, 2011 8:27 AM

Godrej signs up Red Digital to manage social media?blur=25

Social media specialist Red Digital has been appointed by Godrej to handle their consumer-connect initiative ‘Godrej Power Play’ on social media.

exchange4media Staff Apr 29, 2011 12:47 PM

Top three mistakes brands make on Facebook?blur=25

Getting on to social is a must today, but not everyone knows how to use it well. exchange4media talks to industry experts to find out where brands go wrong on Facebook today.

Gopal Sathe Apr 8, 2011 9:09 AM

Draftfcb Ulka retains ZEEL creative duties?blur=25

Following a long-awaited pitch call, it is learnt that Zee Entertainment Enterprises Ltd has decided to retain incumbent agency Draftfcb Ulka its creative AOR.

Tasneem Limbdiwala Apr 4, 2011 9:09 AM

ICC CWC’11:  Playing online - making sports fans go digital?blur=25

To stand out and do something different, online offers a unique channel to the sports brands. For brands like Adidas and Puma, going online for the ICC Cricket World Cup 2011 was a big hit.

Gopal Sathe Apr 4, 2011 9:08 AM

Uninor to continue focus on ‘Dynamic Pricing’ in 2011; reviews scope of digital space?blur=25

Telecom company Uninor recently completed its first year of operations in India. The company is looking to continue focus on ‘Dynamic Pricing’ in the coming year. Meanwhile, in the digital space the brand intends to get aggressive as it reviews the scope of word and relationship with its agency Red Digital.

Preeti Hoon Dec 29, 2010 7:41 AM