rath-yatra
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing
Sunidhi Vijay Jul 2, 2025 8:56 AM
Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts
Sunidhi Vijay Jun 16, 2025 9:08 AM
The show will be aired from 15th to 22nd June before the festival. The title of the show is SHREEKHETRA LEELA
exchange4media Staff Jun 15, 2020 6:34 PM

