Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month

Misbaah Mansuri May 10, 2021 8:56 AM

Pankaj Mishra, CEO – Apis India, lets us in on all the behind-the-scenes trials they endured to put out the heartwarming brand film during trying times

Misbaah Mansuri May 4, 2021 8:57 AM

The brand and agency speak about how they brought forth the idea of 'neki' or goodness in the ad

Misbaah Mansuri Apr 23, 2021 8:32 AM

The campaign is created by Ogilvy India

exchange4media Staff Apr 17, 2021 6:00 PM

The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home

exchange4media Staff May 18, 2020 8:45 AM

We bring you a round up of the headlines making news this week

exchange4media Staff Jun 9, 2018 8:50 AM

It would be impactful to see brands find angles that would appeal to the new generation of Muslim consumers

Misbaah Mansuri Jun 5, 2018 9:00 AM