rainy-season

Monsoon Marketing: How brands are cashing in on India’s rain romance

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Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales

Soumya Gawri Jul 12, 2025 9:07 AM

Voltas Beko’s campaign is about stubborn laundry woes during rains

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Each DVC incorporates local aspects and situations relatable to different Indian audiences

e4m Staff Aug 1, 2024 5:54 PM