A panel discussion saw industry experts share their insights on new-age marketing, communication and its impact on brands

exchange4media Staff Dec 23, 2019 9:21 AM

Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact

Noel Dsouza Oct 23, 2019 8:04 AM

At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand

exchange4media Staff Oct 14, 2019 8:25 AM

Shemaroo has contextualised its marketing efforts with Society Tea by asking viewers to enjoy masala tea while watching ‘masaledar’ movies on its OTT app

Anjali Thakur Sep 4, 2019 8:10 AM