quick-commerce-trends
Ten-minute delivery was only the beginning for quick commerce. From groceries, it has expanded into gifting, wellness and electronics, as brands weigh fulfilment against demand creation
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM