Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how trust is built through consistent customer experiences, while repeated unpredictability leads to doubt over time

Gargi Sarkar Apr 23, 2026 4:12 PM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about how to build a brand that lives in people's minds

Shantomoy Ray Sep 1, 2025 8:26 AM

This was the central theme of the fifth edition of the e4m MarTech Thursday Webinar, featuring industry stalwarts Anand Thakur (GroupM Nexus), Lucky Saini (Fyers), and Richa Jaggi (Awshad).

Brij Pahwa May 26, 2025 1:52 PM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, shares insights on how the science of colours can influence ad campaigns

Shantomoy Ray Sep 16, 2024 9:11 AM

The aim of the marketing move was to convey that quality and luxury can be made affordable

e4m Staff Oct 16, 2023 6:55 PM

Dr Oumaya Akbil B. Belakbil, Doctor of Clinical Psychology, addressed a keynote session on breaking glass ceilings at the Women Achievers Summit 2021

exchange4media Staff Jul 5, 2021 4:16 PM