production-cost

YouTuber KSI flags production cost gap between India and UK

YouTube, KSI, Aamir Khan, Vir Das?blur=25

Speaking on a recent podcast, KSI said that production cost in India for a creator is nearly less ten times than in the UK

e4m Staff Jan 24, 2026 9:47 AM

Creative kickbacks: Decreasing agency margins not an excuse

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Creative agencies have had to deal with diminishing agency margins & ad pie being split between several agencies, but is that a valid excuse for buffering production costs or taking kickbacks?

Neeta Nair Aug 19, 2022 8:36 AM