A media professional with 14 years of experience in the media and marketing arena, Mehra’s last stint was at Creativeland Asia as Editor-in-chief, Content Marketing

exchange4media Staff Jan 18, 2019 2:49 PM


Mehra will work closely with the team of Baaash Digital, which has an in-house ecosystem of everyday content creators

exchange4media Staff Sep 21, 2017 11:26 AM


He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity

Priyanka Mehra Aug 11, 2017 1:16 PM


George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its prime form on the back of two resignations and more

Priyanka Mehra Jul 19, 2017 7:53 AM

IPGMediabrands'LodestarUM retains Coca Cola India media duties?blur=25

The multi-agency pitch was a closely contested battle among the three top media agencies in India. The account size is estimated to be upwards of Rs 300 crore

Priyanka Mehra Jun 8, 2016 10:19 AM

I have now become a better practitioner of my craft: Shubha George Red Fuse?blur=25

Shubha George, Managing Director, Red Fuse Asia & CEO, India, talks of her new responsibility and method of integrating all WPP resources to give brand Colgate an advantage

Priyanka Mehra Feb 29, 2016 9:19 AM

Cannes 2015: I would love India to keep pushing. It's a great creative market: Matt Eastwood?blur=25

Eastwood, Worldwide Chief Creative Officer, JWT talks about key takeaways as Promo & Activation Jury President Cannes 2015; says India is a great creative market and one of the best in the world

Priyanka Mehra Jun 23, 2015 7:38 AM

Video: "Consumer-led tech will dictate pace of change in all markets"?blur=25

John Sheehy, President - Global Ops, Starcom MediaVest Group talks about the importance of marketers keeping pace with technology & SMG’s 70:20:10 approach

Priyanka Mehra Jul 29, 2013 8:26 AM