preetham-venkky
Preetham Venkky?blur=25

His mandate will include scaling the company’s offerings by developing broad external partnerships, building out internal infrastructures and exploring new business opportunities

exchange4media Staff Jan 16, 2020 11:48 AM

Social Media Day 2016 explores social media's impact on global communication?blur=25

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Abhinn Shreshtha Jun 30, 2016 8:08 AM

Network's the word in Microsoft's acquisition of LinkedIn?blur=25

Content and access to LinkedIn’s professional network seem to be the key reasons for this massive deal but are the two companies prepared to take the product to the next level?

Abhinn Shreshtha Jun 15, 2016 8:13 AM

Atlas adoption overtakes DoubleClick?blur=25

It's been just a few months since Facebook re-launched the Atlas platform after buying it from Microsoft last year and research claims it is already eating into Google's marketshare, or are we reading too much into the data?

Abhinn Shreshtha Dec 5, 2014 8:10 AM

Are publishers over-reliant on Facebook??blur=25

The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers

Abhinn Shreshtha Nov 18, 2014 8:08 AM

What advertisers may find on Facebook Atlas?blur=25

FB's compelling demographic data with the allegedly improved targeting across devices has led to many seeing this as the most significant threat to Google and cookie-based marketing. But is that the complete picture?

Abhinn Shreshtha Nov 6, 2014 8:00 AM

Is Facebook's News Feed update a threat to Twitter??blur=25

The social networking platform has added a new update to its News Feed to show relevant content at the right time, making it even more attractive for marketers and brands, and throwing a direct challenge to Twitter perhaps

Abhinn Shreshtha Sep 24, 2014 8:13 AM

Facebook vs TV: Slow and steady wins ad spends??blur=25

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts

Collin Furtado Aug 12, 2014 8:08 AM

Is Facebook's acquisition of LiveRail a strategic masterstroke??blur=25

Acquiring California-based online video advertising company LiveRail seems to have enhanced Facebook's positioning as an advertiser-friendly platform further. exchange4media elicits expert opinions

Abhinn Shreshtha Jul 4, 2014 7:48 AM

Facebook Exchange emerges as a significant tool for advertisers?blur=25

With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal

Abhinna Shreshtha Apr 14, 2014 7:53 AM

WhatsApp acquisition decoded?blur=25

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha Feb 24, 2014 9:25 AM

Six social media pitfalls that brands should avoid in 2014?blur=25

While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media don'ts that brand managers should be wary of

Abhinna Shreshtha Jan 15, 2014 8:50 AM

Facebook video ads: New online battle in the making??blur=25

After months of Internet chatter, Facebook has finally announced that it is testing auto-playing video ads. Though Indian brands seem excited, is it going to shift the balance of power in the digital

Abhinna Shreshtha Dec 23, 2013 8:52 AM