While experts say that English has not yet reached a saturation point, advertisers have begun to recognise that their brand positioning is not compromised by reaching out to regional readers

Deepa Balasubramanian Feb 17, 2014 9:04 AM

Tough economic conditions have taken a toll on the year-end advertising buzz as marketers struggle to tempt consumers to make purchases even as the festive season draws to a close

Deepa Balasubramanian Jan 2, 2014 8:09 AM

As Ananda Vikatan gears up to enter its 86th year in the Tamil publishing space, the group has planned to come out with six consecutive 3D issues to mark the occasion

Deepa Balasubramanian Nov 12, 2013 8:39 AM

Engagement – from running contests, quizzes in the early years, to events, workshops & social media – has given ‘Aval Vikatan’ various ways to interact with the readers

Deepa Balasubramanian Oct 5, 2013 10:16 AM

The magazine hit newsstands with a cover price of Rs 60, with special focus on recipes and chefs along with FAQs and everything related to cooking

Deepa Balasubramanian Apr 3, 2013 7:59 PM

Charly Mandumbal takes on the mandate of heading the television and the digital teams. He moves from Lodestar UM, Chennai

Deepa Balasubramanian Jan 18, 2013 6:52 PM

To promote the anniversary issue, the Tamil automobile magazine to conduct an extensive campaign using print, online and on-ground media

Deepa Balasubramanian Dec 10, 2012 7:06 PM

The TVC for the new magazine is high on style quotient and execution, but follows a storyline that is all too familiar, say experts

Deepa Balasubramanian Oct 18, 2012 8:01 PM

Menon joins as National Head – Ad Sales. His last stint was with Worldwide Media

Deepa Balasubramanian Sep 3, 2012 9:39 PM