Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how PR has evolved from a peripheral function to a strategic driver of reputation

Ganapathy Viswanathan Apr 21, 2026 6:08 PM

With Zacharia James and Rishi Seth coming on board, Girish Balachandran outlines the agency’s next phase of growth

Ritika Upmanyu Feb 12, 2026 5:32 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, gives a closer look on how PR add more value to a brand and business

Ganapathy Viswanathan Feb 6, 2026 10:36 AM

Hemchandra Shetty, an Independent PR Consultant, explains why the English-only marketing era is over and how brands are tapping India’s 22 languages to unlock a $53B growth opportunity

Hemchandra Shetty Jan 23, 2026 2:27 PM

The new mandate is expected to deliver a creative refresh to the iconic ‘Mutual Funds Sahi Hai’ campaign, one of India’s most successful and enduring financial awareness platforms

e4m Staff Jan 23, 2026 11:53 AM

PRCAI relaunches its popular Accreditation in Public Relations certification to test, certify and validate high-quality young and mid PR talent across PR firms and individual practitioners

e4m Staff Jan 22, 2026 12:43 PM

The mandate further deepens PRP’s growing BFSI portfolio, which includes marquee clients such as IDFC First Bank, Bajaj Finserv, Power Finance Corporation (PFC), Axis Bank, E&Y, and others

e4m Staff Jan 21, 2026 3:20 PM

This analysis reveals companies with the strongest reputations earned a nearly five percent ‘Reputation Return’ in shareholder value

e4m Staff Jan 16, 2026 12:32 PM

ON PURPOSE will lead IMHA’s media relations and strategic communications, supporting its vision to reimagine and transform mental health discourse and practice in India

e4m Staff Jan 14, 2026 3:52 PM

In her new role, Shivani will be responsible for strategic counsel and integrated communication planning for clients, deepening key mandates, and mentoring high-performing teams across sector

e4m Staff Jan 13, 2026 6:40 PM

OTS Communications aims to deliver integrated, performance-led media solutions while maintaining close senior-level involvement across all mandates

e4m Staff Jan 12, 2026 4:03 PM

Yuvraj Mehta, Founder & CEO, StrateRise Consulting, examines the impact of AI on evolving brand reputation strategies and the ways professionals can adapt to this change

Yuvraj Mehta Jan 12, 2026 11:20 AM

Sonal Singh won ‘Communicator of the Year’ title at the e4m PR& Corp Comm Awards 2023

e4m Staff Mar 14, 2024 3:44 PM