pmar-2020

PMAR 2020: TV & Digital can co-exist for the next four years at least: Panel

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On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India

exchange4media Staff Feb 14, 2020 2:08 PM

PMAR 2020: BARC India to increase panel size to 55,000 homes this year: Sunil Lulla

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At the unveiling of Pitch Madison Advertising Report 2020, BARC India CEO Sunil Lulla also said that the measurement body is working on bring Multi-Screen Measurement by the end of this year

exchange4media Staff Feb 14, 2020 12:44 PM

PMAR 2020: In 2019, IPL saw phenomenal uptake in terms of ads: BARC CEO Sunil Lulla

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Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

exchange4media Staff Feb 14, 2020 9:17 AM

PMAR 2020: Does data measure quality, asks Avinash Pandey

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Avinash Pandey, CEO, ABP News Network, shared insights on viewership numbers, role of data and advertising money at the unveiling of the Pitch Madison Advertising Report

exchange4media Staff Feb 14, 2020 8:41 AM