Soho Square and Piaggio to ride again?blur=25

The agency has won the creative duties following an aggressive multi-agency pitch

exchange4media Staff Jul 19, 2016 1:45 PM

BBH India's new campaign asks, 'Do You Vespa?'?blur=25

The campaign focuses on picking Vespa riders who stand out from a crowd against the grey backdrop of urban city life, much like the colourful and iconic Vespa itself

exchange4media Staff Jun 27, 2014 7:59 AM

It was essential to ‘unscooter’ Vespa: MV Krishna?blur=25

Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch

Synjini Nandi Mar 7, 2013 3:06 AM

MediaCom rides Piaggio in India?blur=25

As Piaggio gears to get Vespa on the road, the auto company has appointed MediaCom as its media and digital agency

Suraj Ramnath Apr 30, 2012 1:09 AM