personalization-in-advertising

Advertising is an unfinished story: Shahad Anand

Shahad Anand Highlights Attention's Role in Modern Marketing?blur=25

Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity

e4m Staff Jun 15, 2026 2:42 PM

Algorithms can be kingmakers, but content remains king: Kotak Mahindra’s Kedar Ravangave

e4m Connected TV Conference 2026?blur=25

At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement

e4m Staff Jun 12, 2026 9:12 AM