perfumes

Hit or Miss: The week in ads

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From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd

Aryendra Khan Jul 11, 2026 8:06 AM

Ad volumes up 28% in first 15 matches of ICC WC 2023: TAM report

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Perfumes/deodorant was the leading category with 10% share of ad volumes

e4m Staff Oct 23, 2023 6:28 PM

Wild Stone unveils campaign for its latest collection of perfumes

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The film will be amplified on YouTube, Instagram and Facebook

e4m Staff Oct 8, 2023 10:25 AM

Smell of good marketing: How retail brands are using scent to create unique identities

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Fragrance becomes the touchstone of the brand and gives a new level of familiarity with customers, say marketers

Shantanu David Nov 9, 2021 8:32 AM