parag-desai
Trendspotting: Tea category witnesses sea change in communication?blur=25

From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart and mindshare

Sarmistha Neogy Jun 1, 2015 8:19 AM

Percept/H’s fresh take for Good Morning Intl Tea?blur=25

The new TVC for Good Morning International Tea breaks away from usual images of tea commercials. Percept/H has let the positioning flows from the name

exchange4media Staff Feb 8, 2012 8:09 AM