paid-media

Language models place little weight on brand-owned content: Stuart Bowden, WPP

WPP's Stuart Bowden on the Shift from Paid Media to Influencer Marketing?blur=25

Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more

Simran Sabherwal Jun 30, 2026 9:21 AM

Kritika Saluja elevated to Associate Director at WPP Media

Kritika Saluja elevated to Associate Director at WPP Media?blur=25

Prior to her promotion, Kritika Saluja held the role of Senior Paid Media Manager

e4m Desk May 13, 2026 7:47 PM

'Being heard is what audiences seek from brands today'

sujit patil?blur=25

Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies talks about making ‘direct communication’ a priority for organisations

Nafisa Shaheen Oct 5, 2020 8:46 AM