Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts

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The actor was approached with a substantial financial offer to become the brand ambassador

e4m Staff Aug 30, 2024 1:04 PM

The e4m Media Ace Award was bestowed upon the agencies who curated stellar events for their clients

exchange4media Staff Oct 7, 2022 1:58 PM

The film promotes the brand’s Gracia alkaline water purifiers

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