The push for digital out-of-home is generally positive under the BMC policy, but stakeholders have expressed concerns about the luminosity caps and mandatory nighttime switch-offs

Chehneet Kaur Dec 2, 2025 8:53 AM

The media owners argue the BMC can’t bring a new policy for eight more years

Kanchan Srivastava Sep 2, 2024 9:03 AM

As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs

e4m Desk Aug 19, 2024 9:20 AM

Following e4m’s report about the ad industry’s concerns about the new BMC OOH policy, the civic body has clarified that in case of accidents OOH owners who will be held responsible and not advertisers

e4m Desk Aug 14, 2024 12:29 PM