ott-video-market

India’s E&M industry to touch nearly $37 billion by 2030: PwC

India's Entertainment and Media Sector Set to Reach $37 Billion by 2030?blur=25

AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation

e4m Staff Aug 27, 2026 4:28 PM

How Amazon is intensifying the OTT game in India 

Amazon Prime Video?blur=25

Amazon Prime Video has doubled its investment in original content, especially in Hindi, Telugu and Tamil films

Kanchan Srivastava Apr 29, 2022 9:00 AM

Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek

Bob Chapek?blur=25

Disney CEO Chapek also said that the company understands that the one-size-fits-all strategy doesn't work everywhere particularly in unique markets like India and Southeast Asia

exchange4media Staff May 26, 2021 12:45 PM