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Opel/Vauxhall will change its media agency at the beginning of 2018

exchange4media Staff Nov 22, 2017 5:02 PM

GM could not innovate for the Indian market, say branding experts?blur=25

The companyhad been performing poorly in India and held less than one percent share of India’s car market

Venkata Susmita Biswas May 29, 2017 7:39 AM

Trendspotting: YouTube's 'skip' icon on pre-roll ads poses big challenge for brands?blur=25

While brands today are rigorously using video sites like YouTube to advertise, they haven't been able to prevent viewers from altogether skip-ing these ads. We explore how something so widely despised by audiences can be useful to marketers

Ankur Singh Jun 10, 2015 8:09 AM