onam-2026
Brands are allocating 40-70% of festive budgets to digital, while OOH and creator partnerships gain prominence this Onam
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM