Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam

Sandhi Sarun Aug 26, 2026 9:11 AM

With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers

Sandhi Sarun Aug 24, 2026 9:32 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Onam offers brands a powerful combination of tradition, family, celebration, community and consumption

Ganapathy Viswanathan Aug 17, 2026 11:56 AM

From Kochi Metro to airports and malls, brands are expanding their OOH play beyond traditional hoardings

Sandhi Sarun Aug 17, 2026 9:25 AM

For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celebrations and consumer spending come together

e4m Desk Aug 5, 2026 2:29 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam

Ganapathy Viswanathan Aug 3, 2026 9:20 AM

Brands are allocating 40-70% of festive budgets to digital, while OOH and creator partnerships gain prominence this Onam

Sandhi Sarun Aug 3, 2026 9:10 AM

As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama

Sandhi Sarun Jul 27, 2026 9:28 AM