nutrition-brand

Nutrition brands double down on digital as conscious consumption reshapes marketing

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Digital has emerged as the primary growth engine, with brands prioritising performance-led campaigns to capture high-intent consumers actively seeking healthier alternatives

Sunidhi Vijay May 1, 2026 8:49 AM

Reliance Consumer Products acquires Tamil Nadu’s nutrition brand Udhaiyam

Reliance Consumer Products acquires Tamil Nadu’s nutrition brand Udhaiyam?blur=25

RCPL now holds a majority stake, while Udhaiyams’ erstwhile owners hold a minority stake in the company

e4m Staff Dec 18, 2025 4:58 PM

Mahesh Babu invests in Hyderabad-Based nutrition brand Fitday

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Mahesh Babu’s involvement brings increased credibility and visibility to Fitday, the company said

e4m Staff Sep 9, 2024 12:29 PM

Honesty & consumer are at the centre of our every communication: Vijayaraghavan Venugopal

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Vijayaraghavan Venugopal, CEO & Co-Founder, Fast&Up, talks about company’s shift from being B2B to D2C, marketing plans, diversification of portfolio, collaboration with Varun Dhawan, and more

Ritika Raj Sep 3, 2021 8:28 AM