An interesting debate cropped up in the panel discussion on ‘Is Regional TV the ‘New’ National TV’ on Day One of the FICCI Media & Entertainment Business Conclave (MEBC), being held in Hyderabad. While some panellists were all for regional TV flexing its muscles, others maintained that Hindi channels brought in the revenues.
After a successful stint of over a decade, Nitin Vaidya, COO, ZEEL & Business Head, Zee TV, has expressed his desire to explore new vistas. Vaidya had successfully led Zee’s forays into regional space and later all national channels. It is learnt that Zee will not be seeking an immediate replacement for Vaidya’s role and his direct reports will henceforth be reporting into Punit Goenka, MD & CEO, ZEEL.
“The respect that brand Zee commands in an average Indian family is huge and that respect no one can take away from us. We will not show any programme that will make anybody in the family uncomfortable as we are truly a family-oriented channel that values culture and we build on that strategy. That is our strength and not limitation, and we will build our equity on that,” says Nitin Vaidya, COO, ZEEL, and Business Head - Zee TV.