mother-s-day
Industry experts are unanimous that brands go all out for Mother’s Day because it sits at the intersection of universal emotion, social sharing and purchase intent
Sunidhi Vijay May 12, 2026 8:56 AM
As Mother's Day campaigns grow more emotionally sophisticated, industry voices debate whether brands are honouring mothers or simply monetising the moment
Aryendra Khan May 9, 2026 9:35 AM
From emotional realism to chaos and humour, Indian brands redefined Mother's Day this year, moving well past the tears-and-sacrifice template
Aryendra Khan May 9, 2026 9:29 AM
Mother’s Day-inspired OOH campaign transforms mom’s constant nagging into heartfelt nudges of care, reminding young Indians that “behind every taana, there’s a mother who cares
e4m Staff May 20, 2025 6:34 PM
The film places four individuals in a controlled setting where they are woken up at random hours and asked to perform parenting tasks
e4m Staff May 12, 2025 4:38 PM
The ad weaves in Pepperfry’s products—from crockery to silk pillow covers
e4m Staff May 10, 2025 3:11 PM
The event was attended by singer and actor Shweta Pandit, TV actress Jaswir Kaur, and mom influencer Pooja Shukla
e4m Staff May 10, 2025 2:55 PM
The campaign has been developed in collaboration with Network Advertising and Ten Films
e4m Staff May 10, 2025 1:22 PM
Market observers note that brands opted for early Mother’s Day campaigns and offers to keep pace with social media trends and increasing digital influence on consumers
Soumya Gawri May 10, 2025 8:35 AM
As part of the campaign, five lucky winners will be delivered to their moms’ doorsteps in a unique surprise campaign on Mother’s Day weekend
Some standout campaigns by brands that celebrated the different hues of motherhood
The digital film highlights how mothers can nurture both, their children as well as career ambitions
e4m Staff May 10, 2024 5:36 PM
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed.
This year, #HTsalutes all mothers who are a source of limitless love and compassion
exchange4media Staff May 22, 2023 2:06 PM
The company has rolled out its monthly cycle flexibility policy
exchange4media Staff May 16, 2023 2:27 PM
The campaign honours unconventional journeys of motherhood
exchange4media Staff May 16, 2023 10:48 AM
The campaign highlights the human impact of life insurance claims
exchange4media Staff May 14, 2023 6:00 PM
The campaign aims to celebrate the boundless love, care, and support that mothers provide, making every day brighter and better
exchange4media Staff May 14, 2023 2:00 PM
The film talks about giving mothers the opportunity to embark on a journey they truly cherish
exchange4media Staff May 14, 2023 10:00 AM
The campaign is an attempt to change society’s narrow-minded views about working mothers
exchange4media Staff May 12, 2023 1:29 PM
As part of our Mother’s Day series, Rubeena Singh, AnyMind Group’s Country Manager, spoke to us about acing the roles of a professional and a mom
Aditi Gupta May 12, 2023 9:19 AM
The film brings to life ‘small’ gestures of mothers’ care that make the big journeys possible
exchange4media Staff May 11, 2023 6:27 PM
Ahead of Mother’s Day on May 14, Lodestar UM CEO Aditi Mishra tells us what it takes to balance motherhood and career
Aditi Gupta May 10, 2023 8:46 AM
As part of our Mother’s Day series, we caught up with the Chief Marketing Officer of WOW Skin Science who shared what it takes to be on top of the job while being a mother of two
Aditi Gupta May 9, 2023 8:50 AM
In our countdown to Mother’s Day, which falls on May 14 this year, we start a series dedicated to the lovely moms in the industry. Today, we speak to Priti Murthy, President, GroupM Nexus India
Aditi Gupta May 8, 2023 8:45 AM
Kajol's children planned a surprise for her that was captured on camera and shared on her instagram
exchange4media Staff May 2, 2023 5:28 PM