Jitin Prasada, Union Minister of State for Ministry of Commerce & Industry and Ministry of Electronics & Information Technology, will be the chief guest of the event

e4m Staff Mar 21, 2026 4:46 PM

The story of one of India's greatest advertising legacies, the Nirma Girl, is rooted in a personal tragedy

exchange4media Staff Feb 27, 2023 9:11 AM

The moppet with a brush fomented the transformation of the paint industry in India

exchange4media Staff Feb 13, 2023 8:33 AM

How the co-op created a long-lasting legacy with its buck-toothed superstar

exchange4media Staff Jan 30, 2023 9:06 AM

Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?

exchange4media Staff Jan 16, 2023 8:17 AM

OYO’s #LetLoveIn campaign will be seen across regions, including India, the USA, the UK and South-East Asia

exchange4media Staff Feb 14, 2022 10:20 AM