momentum
MEC launches proprietary approach to quantify purchase decisions?blur=25

Momentum, a global shopper behaviour study, quantifies consumer bias by category & brand, the beliefs customers have & how they influence decisions

exchange4media Staff Jun 20, 2013 3:52 PM

MEC launches proprietary approach to quantify purchase decisions?blur=25

Momentum, a global shopper behaviour study, quantifies consumer bias by category & brand, the beliefs customers have & how they influence decisions

exchange4media Staff Jun 20, 2013 9:04 AM

Whatever we do has to make business sense & be scalable: Prasoon Joshi?blur=25

Prasoon Joshi, Exec Chairman & CEO, McCann Worldgroup speaks to e4m on the agency’s 2012 agenda, which includes developing alternate revenue streams

Noor Fathima Warsia Mar 22, 2012 9:28 AM