mobile-ooh

Brands turn to mobile OOH for visibility and buzz

Mobile OOH Advertising?blur=25

Mobile OOH is on the rise, with brands using creative vehicle and fleet activations to combine outdoor advertising with experiential, attention-grabbing formats

Chehneet Kaur Mar 19, 2026 9:05 AM

How BMW used OOH to build up excitement around their new model launch

BMW OOH campaign?blur=25

Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine

exchange4media Staff Mar 10, 2021 9:03 AM