mobile-marketin
Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads
Shantanu David Jun 24, 2026 9:25 AM
At e4m Screenage Mobile Marketing Conference 2025, Anuradha Aggarwal, Director & CMO, Amazon India, joined Neeta Nair of Impact Magazine for a fireside chat on mobile-first brand building
At e4m Screenage Mobile Marketing Conference 2025, Prasanna Raman of ShareChat & Moj discussed how shifting mobile behaviours are redefining India’s cultural engagement
e4m Staff Dec 3, 2025 12:19 PM
At the e4m Screenage Mobile Marketing Conference 2025, Prashant Peres, MD, Kellanova South Asia, unpacked the shifting dynamics of consumer behaviour and emotional brand relationship
e4m Staff Dec 3, 2025 12:00 PM
Accepting HUL’s title of Best Advertiser on Mobile of the Year at IDMA 2025, Tejas Apte, General Manager - Media & DMC, South Asia, Unilever, said, winning awards is a great habit
e4m Staff Jul 18, 2025 3:45 PM
Estimates suggest that anywhere from 65 to 75 percent of YouTube India’s ad revenue comes from mobile
Tasmayee Laha Roy and Shantanu David Jun 10, 2025 8:36 AM
From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a full-fledged playbook move
Sunidhi Vijay May 28, 2025 8:47 AM
According to experts, mobile marketing industry is entering the 'trust economy’—a shift from volume to verification, from reach to recognition
Shantanu David May 16, 2025 8:40 AM
At the e4m ScreenAge Mobile Marketing Summit 2024, industry leaders participated in The Great Debate on User-Generated Content vs. Brand-Created Content: What's The Ideal Mix?
e4m Staff Dec 2, 2024 12:59 PM
At e4m ScreenAge Mobile Marketing Summit 2024, Abhishek Jaggi, National Head - Digital Sales at Way2News, talked about the growing complexity of India’s media landscape
e4m Staff Nov 30, 2024 9:03 AM
At the e4m Screenage Mobile Marketing Conference 2024, Sameer Satpathy delivered a keynote session on how brands can adapt to the era of digital disruption
e4m Staff Nov 28, 2024 1:42 PM
Number of unique visitors on social media sites has also declined this year compared to 2023, reveals a Comscore report
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Sohini Ganguly Dec 15, 2023 8:39 AM
A panel of experts at the e4m Screenage Conference deliberated on how AI has been transforming the art of storytelling
Industry leaders discussed the many transformations in mobile advertising and how brands can leverage them in the digital space at the Screenage conference
e4m Staff Nov 30, 2023 8:57 AM
Abhishek Joshi, the head of ShemarooMe in a fireside chat with Kurate Digital Consulting's Uday Sodhi spoke about 'Mobile-OTT Fusion' at e4m Screenage Conference 2023
e4m Staff Nov 30, 2023 8:28 AM
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
e4m Staff Nov 29, 2023 9:24 PM
Industry heads and experts to deliberate on data-driven insights, ethical marketing practices, fusion of creativity and technology, and the impact of emerging technologies
e4m Staff Nov 29, 2023 8:25 AM
An esteemed panel comprising industry heads and experts will convene to choose the final winners across categories
e4m Staff Nov 16, 2023 8:57 AM
Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more
Shantanu David Apr 11, 2023 9:02 AM