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We bring to you a collection of guest columns written by industry leaders for exchange4media in 2020

exchange4media Staff Jan 1, 2021 8:45 AM

Advertising for other parties only managed to dent the BJP sweep: Sam Balsara?blur=25

The party's election wins have proved that media can move mountains, but with the caveat - you need a good product for advertising to work, says Balsara, CMD Madison Media, that handled BJP's media duties

Priyanka Mehra Oct 20, 2014 9:04 AM

Maha Elections on social media: BJP outshines the rest?blur=25

Continuing its streak as social media warhorse, BJP has created more engagement on social media platforms than other parties in terms of mentions and buzz

Abhinn Shreshtha Oct 14, 2014 8:29 AM

Election Tracker: Local interest might dent BJP's chances in Mumbai?blur=25

As Mumbai prepares to go to polls tomorrow, here's a look at what the general sentiment is among the Mumbai Twitter public on the various political parties & leaders who will battle it out

Abhinna Shreshtha Apr 23, 2014 7:43 AM

BEA urges legal action against MNS?blur=25

Broadcast Editors’ Association has taken serious note of threats given by MNS chief Raj Thackeray against Hindi news channels

exchange4media Staff Sep 12, 2012 7:30 PM