With moment marketing, brands are embracing current events by creating campaigns around them which people can relate to easily

Nafisa Shaheen Jul 9, 2019 8:49 AM

Adidas ad film to celebrate its association with Real Kashmir FC has clocked over 1,790,806 views on YouTube (until the time of writing this article)

Misbaah Mansuri Nov 6, 2018 8:37 AM

Mithun Mukherjee has been appointed as Associate Creative Director and Viraj Rohan Circar as Executive Creative Director

exchange4media Staff Sep 10, 2018 1:26 PM

The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Misbaah Mansuri Aug 28, 2018 8:54 AM