micro-dramas

Is micro drama the next battleground for brands?

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising

Ganapathy Viswanathan Aug 7, 2026 9:17 AM

Micro Drama: Can OTT 2.0 become the next big entertainment ecosystem?

Micro Drama: Can OTT 2.0 become the next big entertainment ecosystem??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category

Ganapathy Viswanathan Jul 10, 2026 8:01 AM

Story TV names Manan Mehta as SVP – Content and Strategy

Manan Mehta Joins Story TV as SVP of Content and Strategy?blur=25

Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership

e4m Staff Jul 8, 2026 12:23 PM

Will micro-dramas transform advertising or fade with the Reels era?

Micro-Dramas?blur=25

Thriving on audience curiosity and emotional engagement, micro-dramas are emerging as a new storytelling tool for brands

Soumya Gawri Dec 3, 2025 8:40 AM

One Take Media launches VertiGo TV in India 

One Take Media, VertiGo TV?blur=25

The platform will showcase bite-sized Chinese and Korean micro-dramas 

e4m Staff Oct 3, 2025 1:13 PM