merchandising

Uttam Kumar joins Metro Brands as Chief Product Officer

Uttam Kumar joins Metro Brands as Chief Product Officer?blur=25

Prior to this, Kumar served as Senior Vice President - Product & Merchandising at Bata India

e4m Staff May 5, 2026 4:21 PM

Merch Mania: How India’s digital creators are cashing in on fan fervour

Merch Mania?blur=25

Influencers are driven by the income-generation and brand-boosting qualities of merchandising, which is shaping up to be a core pillar in the business model of tomorrow’s digital entrepreneurs

Sunidhi Vijay Apr 11, 2025 9:05 AM