merchandising

Puma appoints Marcia Dos Santos as Vice President-BU Core

Puma Welcomes Marcia Dos Santos as New Vice President of BU Core?blur=25

Marcia joins Puma from Nike, where she most recently served as Vice President Merchandising Women’s EMEA

e4m Staff Jul 17, 2026 6:25 PM

Seshu Kumar Tirumala Named COO of bigbasket to Boost Operations

Seshu Kumar Tirumala Named COO of bigbasket to Boost Operations?blur=25

Seshu Kumar Tirumala has been with the company since 2014

e4m Staff Jun 4, 2026 12:13 PM

Uttam Kumar joins Metro Brands as Chief Product Officer

Uttam Kumar joins Metro Brands as Chief Product Officer?blur=25

Prior to this, Kumar served as Senior Vice President - Product & Merchandising at Bata India

e4m Staff May 5, 2026 4:21 PM

Merch Mania: How India’s digital creators are cashing in on fan fervour

Merch Mania?blur=25

Influencers are driven by the income-generation and brand-boosting qualities of merchandising, which is shaping up to be a core pillar in the business model of tomorrow’s digital entrepreneurs

Sunidhi Vijay Apr 11, 2025 9:05 AM