media-effectiveness
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
Rajiv Dubey, Vice President, Head of Media & Experiential, Dabur India, speaks with Shripad Kulkarni on Four media universes, a broken measurement system, and managing complexity to drive brand growth
Shripad Kulkarni May 19, 2026 8:31 AM