Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM

In terms of CTV consumption, the number of viewers watching content across both linear TV and CTV rose to 116 million in Q3 2025, reveals the Kantar Media Compass Report

e4m Staff Dec 15, 2025 1:37 PM

The Kantar Media Compass also reveals that 23% of Indians are digital-only users and do not watch Linear TV

e4m Staff Jun 17, 2025 11:56 AM