marketing-strategies-india

India's falling fertility rate: Why marketers need to rewrite the playbook

India's Declining Fertility Rate: A Shift in Consumer Dynamics?blur=25

Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy

Prabhakar Mundkur 2 hours ago