From cryptic clues to re-recording her old albums, Swift has built a release strategy around fan participation, catalogue ownership and the business of anticipation

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The fifth edition of the conference will be held on September 30

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Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media Group, and Parag Sawhney, GM, The Park New Delhi, co-hosted the event at the newly launched Tyde

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Here are some glimpses from the French Riviera, as Cannes turns into a hub for creativity, marketing, media, technology and industry networking

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