maha-kumbh
Anti Scam Shala leveraged the eco-friendly practice of using newspaper pouches by embedding them with anti-scam comics
From automakers to FMCG giants, BFSI players to quick commerce platforms, a diverse range of companies have stepped into the Sangam
Shalinee Mishra Feb 26, 2025 9:28 AM
At least 56% of urban Indians expect a positive economic impact of the Maha Kumbh Mela on the local community
e4m Staff Feb 20, 2025 6:15 PM
Over three months, the campaign was integrated into the cultural and religious landscape of Prayagraj
One such story that has captured widespread attention is the moment of Abhay Singh shaving before his interview with Aaj Tak
e4m Staff Jan 30, 2025 6:46 PM
Coca-Cola India and SLMG Beverages are backing hydration carts operated by local vendors, coolers, food courts and retail outlets
e4m Staff Jan 21, 2025 2:18 PM
With over 350,000 social media posts shared on the first day, the Maha Kumbh is now more than just a spiritual spectacle—it’s also a thriving space to seek engagement and connect with audiences
Soumya Gawri Jan 21, 2025 9:22 AM
The TVCs emphasise how life’s responsibilities—such as work, exams, or personal commitments—can sometimes prevent devotees from traveling to this sacred event
e4m Staff Jan 13, 2025 12:52 PM
Major players like Coca Cola, Patanjali, Unilever, Dabur, Airtel, Vodafone, ITC, Amar Ujala, Park+ and IIFL have planned various campaigns for the festival
Chehneet Kaur Jan 13, 2025 8:51 AM
Shreyas Media has curated a suite of innovative advertising solutions designed to maximize brand visibility at the Maha Kumbh Mela
e4m Staff Dec 17, 2024 7:28 PM
The Maha Kumbh Mela 2025 is gearing up to be the perfect confluence of faith and technology, with brands leveraging innovative marketing strategies and AI-driven solutions
Chehneet Kaur & Jagruti Verma Dec 16, 2024 9:36 AM
For Maha Kumbh 2019, Crayons successfully partnered with renowned brands like HUL, Colgate, LIC, Sprite, PNB, and Bihar Tourism, among others
e4m Staff Nov 18, 2024 11:52 AM