At Prayagraj’s Magh Mela, brands are tapping into the high footfall with activations; many moving beyond symbolic presence to on-ground experiences, high-visibility signage & BTL activations

Sunidhi Vijay Feb 16, 2026 9:22 AM

The 'Shaving Se Snan Tak' campaign encouraged devotees to get a shave along with the holy dip during the Magh Mela festival at Sangam, Prayagraj

NATIVE CONTENT Mar 15, 2023 11:35 AM

The activation involves a support system ‘Dard Mukti Kendra’ to distribute the ‘Rahat Ratna’ to ‘Sahayaks’

exchange4media Staff Feb 11, 2020 1:25 PM

Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation

Noel Dsouza Feb 5, 2020 8:41 AM